In all our processes we guarantee complete transparency by…
Wineproof25 tastings are conducted by a team of experienced and professional wine judges who have had experience in assessing wines for wine shows or for media outlets. They will not be judging any wines for which they may have a direct connection in either winemaking, sales or marketing.
Many wine reviews are the assessments of a single judge, acting alone without reference to other opinions. Our team approach ensures a broad spectrum of opinions and discussion from experienced wine tasters. The resulting review is an agreed consensus of the team not an unsupported opinion.
Frequently reviews are published in association with advertising from producers and marketers or have been assessed during hospitality events provided by the industry.
All Wines Tasted Blind
Realistic Tasting Numbers
Complete Separation from the Wine Industry
Wine reviews are powerful marketing tools and are highly influential in purchasing decisions. We think they should be honest, forthright and transparent.
While ‘Wineproof25’ sees no actual evidence of complicity or underhand practices in the many different forms of wine evaluation available, we do feel that many of them lack the transparency required to give their judgements real probity.
This is something that should be assured in any review of any product.
It is certainly one that should apply to wine reviews.
Wine reviews should not only be honest and transparent, they should to be SEEN to be so.
So how do our wine reviews differ from those already available?
Other merits of our tasting system
User Friendly Language
10 Point Scale
Exclude Palate Fatigue
Many reviews, even those from structured wine shows, are the result of tastings in which as many as 150 wines may be tasted during the course of a single day!